I founded my company, UJAT Care, in 2017. Since then, my co-founders and support and programming teams have built, hosted, and managed hundreds of home healthcare startup company websites.
As a startup, UJAT Care expects to break 1000+ B2B clients in 2018. This is a small number in IT terms, but it still represents more than 400% growth since launching UJAT. We are really blessed to have a great first client in 21st Century Healthcare Consultants, and they have great people as a part of their startup network. And as you can guess, I have spoken to hundreds of home healthcare startup owners, our clients. Our conversations are not always about the technology.
Sometimes I get to hear incredible success stories, really great tales of how someone came from behind and succeeded despite the obstacles.
Sadly, I also hear the distressed voices of first-time home healthcare service entrepreneurs ill-prepared and underfinanced. These are the hardest for me to listen to, and where I can, I do offer up some pearls of wisdom from a lifetime of successes and failures. During such calls, I do my best to try and learn what the common denominators are that negatively impact a startup home healthcare business or caregiver. The obvious ones of insufficient capital or no experience don’t need any explaining. But having a limited budget means spending what money you have wisely. Typically failed home healthcare startup founders do one or two things, and both are wrong:
- Put little to no importance on their website.
- Put too much importance on their website, believing that it requires no work and will magically make the phone ring with clients.
Both of these conclusions are wrong.
So often I find myself explaining that of all the advertising and marketing tools out there, the internet and a website can provide the biggest return for the lowest investment. And it would be a mistake to remove your website and expect to succeed.
Then I go on and explain that even if they keep the website, success won’t happen without direct contributions from the owner of the home healthcare agency, their caregivers, and employees.
Seriously, people, look up the most popular home healthcare agencies in the state, or even in your area. Did they succeed without being online?
The answer is no. No marketing strategy is mutually exclusive. Online marketing benefits from traditional methods like print, TV, radio, and direct mail. But these are very expensive, while online marketing is cheaper, longer term, and more personal. So we try to educate our clients that even home healthcare services cannot grow if you solely stick to these traditional marketing methods.
With new technologies, the whole world has changed.
The news is filled with stories of traditional businesses shutting down because they could not adapt to these changes quickly. Does anyone seriously believe that home healthcare provider services and caregivers are somehow immune from the winds of technological and platform changes?
If you think your caregivers, your home health care, or personal care services will not be affected, then think again.
The day will come when finding clients is going to be the least of your problems… Because you will be losing clients to the better organized online home healthcare providers. And remember, having a website is like having a new tool. And having it is only the first step in learning how to use it. All tools are useless if their owner just looks at them. Remember, every tool needs to be used properly to work.
In conclusion, your home healthcare or caregiver profile website should be the last thing to go. Learn to use your website the way it was intended, for attracting the right visitors who will turn into clients. Or join UJAT Care network, and let us carefully build your online persona. There are no silver bullets to success. Just planning, hard work, and the right know-how.