The main source of information is the Internet. For younger people, for older people, for everyone. If it is not on the Web, it is like it doesn’t exist.
If you want to watch a music video, will you wait for MTV to play it or will you go to YouTube? If you want to find out the score of the today’s game, will you wait tomorrow’s edition of New York Times or will you search on the Web? When you want to check out a company, its services and reputation where will you look first, to an app on your smartphone, a search on your home computer’s browser or take the time to drive to their offices? If you want to find out about home care agencies and caregivers in your city or state, where will you look first? A phone book or Google it?
Face it, your clients are looking online at you! Almost everyone has access to the Web today (smartphones, tablets, laptops) and we use the internet and company websites as our main source of information.
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